Return of The Marketing Queen - Ek Villain

Release date - 27'th June 2014

One Word which describes the film - Psychotic

Best Dialogues -
Shraddha Kapoor-  'Jab tak hum kisi ke humdard nahi bante  ,tab tak hum dard se aur dard humse juda nahi hota.'

Riteish Deshmukh - 'Tum sabki nikalti jaan ke sath ..meri har chinta , sara stress bhi nikal jata hai.'

Sidharth Malhotra -'Main tuujhe marne nahi doonga lekin main tujhe roz maroonga ..ek baar nahi hazar baar maroonga.'

Genre - Thriller 

Music -Ankit Tiwari , Mithoon

Story - Milap Zaveri , Tushar Hiranandani

Producer - Ekta Kapoor ,Shobha Kapoor

Direction -Mohit Suri

Cast - Sidharth Malhotra ,Riteish Deshmukh ,Shraddha Kapoor ,Aamna Sharif

Budget- 30 Crores

Ekta Kapoor may have made a wrong decision when she decided to release Once Upon a Time In Mumbaai Dobara along with Rohit Shetty's Chenai Express. She broke her own rule of producing small budget films and spent almost 25 crorers in P&A taking the film's cost to 90 Crores which the film could not recover and was a huge flop. In the same year two other films co produced by Balaji Productions Lootera and Ek Thi Daayan also flopped at the box office. 

Ekta Kapoor said good bye to big budgeted films and again shifted her focus to medium budgeted films with peppy songs and lots of marketing.

Ragini MMS2 made on a budget of 20 crores earned 40 crores with it's two songs Babydoll and Char botal Vodka becoming big hits.
Ek Villain much before it's release managed to create a big buzz amongst the younger generations because of its romantic songs, 'Teri Galliyan' , 'Banjara' and ' Main Adhura.' Not only the film was promoted on reality shows , Ekta promoted it on her TV shows too. To cash in on the hit music a rock concert was also organised for the music launch.
Because of these rigorous promotional activities Ek Villain managed to get an opening of 65% which is quite huge considering Akshay Kumar's Holiday released in the same month got just a 30% opening.
It was shown on a show that Ekta Kapoor herself was shocked when the film crossed the 100 crores mark as she never expected it to be such a big hit.
Except the music and some scenes where Ritesh Deshmukh managed to create fear in the minds of the audience there was nothing much in the film. The story from the start was predictable.  
Sidharth  Malhotra should really start working on his acting skills as his other two co-students of the year Varun and Alia are way ahead than him.

In a line Indian film industry has started focusing more on show and publicity because of which the films lack in story and content and though they make money they fail to leave any mark on the viewers and are soon forgotten.
Note to Producers - Please make more films like A Wednesday , Sarfarosh , Border or DDLJ.